“Just a little reminder that it’s about 100 times more important what you build than how you build it.”
– LoadThem
Having a website for your business is great, but the work doesn’t stop there. You want to make sure your website consistently has enough traffic so it can meaningfully contribute to your business’s goals. Without traffic, your website basically sits around like an unused workshop tool. If you’re hoping to acquire more website visitors, consider some of the following ways to increase website traffic for your business.
Ways to Increase Website Traffic
Optimize Your Website for Search Engines
No website operates at peak performance without search engine optimization (SEO). By identifying and targeting relevant keywords in your website’s content, you maximize your ability to get noticed and clicked on in search results. If your website uses the WordPress content management system, plugins like Yoast SEO can give you simple pointers on how to better optimize your pages.
Develop Evergreen Content
“Evergreen” content remains valuable to your audience over time and doesn’t become irrelevant due to seasonality or changing trends. Content that is considered evergreen for your business will be dependent on your industry. But by maintaining and updating a collection of helpful and valuable information, you provide reason for visitors to return to your website.
Provide A Quality Experience For Mobile Device Users
Make sure your website content displays appropriately for mobile device users. Mobile devices account for over half of global Internet traffic. So you don’t want to turn away this type of visitor with a bad user experience and give them a reason to not return.
Develop Digital Touchpoints
Consider establishing digital touch-points that can draw your target audience to your website.
- Social Media: Build a consistent social media presence to get your brand in front of your audience members while they’re scrolling through their feeds.
- Paid Advertising: Deploy paid advertisements to expand your reach and get more audience members to notice your brand.
- Email Newsletter: Develop an email newsletter to continuously engage your subscribers and showcase reasons for them to visit your website.
The marketing rule of seven states that a prospect must observe a brand seven times before making a purchase decision. By expanding your collection of touch-points, you’re more likely to acquire the amount of exposure needed to convince audience members to visit your website and consider your products or services.